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PLAIN-LANGUAGE DEFINITION

Voiceover

Voiceover is spoken audio accompanying visuals without requiring the speaker to be visible.

IN PRACTICE

An example

Narration can explain a pocket while the video shows a close-up of it.

What this does not tell you

The narration should not claim evidence that the footage and product facts do not support.

Use the term precisely

When you use this term in a brief or report, include the relevant source, scope and assumptions. An example explains the concept; it is not a benchmark or a promise of results.

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