PLAIN-LANGUAGE DEFINITION
AI presenter
An AI presenter is a synthetic or digitally generated on-screen host.
IN PRACTICE
An example
A generated host can introduce a product while separate real footage shows its construction.
What this does not tell you
The host's appearance does not establish real product use, expertise or endorsement.
Use the term precisely
When you use this term in a brief or report, include the relevant source, scope and assumptions. An example explains the concept; it is not a benchmark or a promise of results.