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PLAIN-LANGUAGE DEFINITION

Storyboard

A storyboard maps a sequence into planned visual frames or shots.

IN PRACTICE

An example

Six frames might show the product, problem, action, detail, context and end card.

What this does not tell you

It describes intent; the final footage still needs review.

Use the term precisely

When you use this term in a brief or report, include the relevant source, scope and assumptions. An example explains the concept; it is not a benchmark or a promise of results.

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