PLAIN-LANGUAGE DEFINITION
Attribution window
An attribution window is the period in which an action can be credited to an earlier interaction under a reporting rule.
IN PRACTICE
An example
A report may count purchases occurring within a stated number of days after a click.
What this does not tell you
Different rules can credit the same purchase differently across systems.
Use the term precisely
When you use this term in a brief or report, include the relevant source, scope and assumptions. An example explains the concept; it is not a benchmark or a promise of results.