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PLAIN-LANGUAGE DEFINITION

Aspect ratio

Aspect ratio is the relationship between a frame's width and height.

IN PRACTICE

An example

A 1080 by 1920 image has a 9:16 portrait aspect ratio.

What this does not tell you

Matching the ratio does not guarantee adequate resolution or safe text placement.

Use the term precisely

When you use this term in a brief or report, include the relevant source, scope and assumptions. An example explains the concept; it is not a benchmark or a promise of results.

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