Practical guides

Work through the decisions behind a useful creative, from brief to review.

Writing a product hook ↗

Start with a purchase question or observable detail that the video can resolve.

Building a 30-second script ↗

Allocate time to an opening, demonstration, qualification and next step.

Planning a six-shot storyboard ↗

Assign a single communication job to each shot.

Writing an AI video prompt ↗

Describe subject, action, environment and camera behavior in concrete terms.

Choosing a reference clip ↗

Select a reference whose movement and framing suit the intended result.

Preparing a character portrait ↗

Start from a clear, well-lit image with the face and relevant features visible.

Planning a reaction video ↗

Define what the presenter is reacting to and how that reaction supports the message.

Reviewing a generated video ↗

Inspect the whole clip for visual continuity and unsupported implications.

Editing a vertical sequence ↗

Give each shot a purpose and keep the main action readable in portrait framing.

Planning safe text placement ↗

Keep essential words away from likely interface overlays and the edges of the frame.

Choosing image dimensions ↗

Choose dimensions based on the intended placement and the available source detail.

Making a contact sheet ↗

Arrange numbered images in one view so reviewers can compare them.

Converting subtitle files ↗

Preserve cue order and timing while changing SRT or WebVTT syntax.

Estimating narration length ↗

Use word count and a chosen speaking rate as an initial timing estimate.

Building a carousel hook ↗

Make the first slide identify the topic and a useful reason to continue.

Writing photo captions ↗

Add context that the image alone does not provide.

Planning B-roll coverage ↗

List the evidence and transitions needed before collecting footage.

Demonstrating product scale ↗

Combine numerical dimensions with a recognizable visual reference.

Showing material texture ↗

Use side light and controlled movement to reveal surface structure.

Filming an unboxing ↗

Plan a clear progression from sealed package to complete contents.

Writing a creative brief ↗

State the audience, objective, main message, evidence and required deliverables.

Planning creative variations ↗

Change one meaningful element at a time when learning from comparisons.

Naming creative files ↗

Make filenames identify the product, concept, version and format.

Reviewing product claims ↗

Trace every factual statement to a product specification, observation or approved evidence.

Using an AI presenter honestly ↗

Describe synthetic presentation clearly and keep claims tied to verified facts.

Preparing an agency brief ↗

Give the production team enough context to make consistent decisions.

Planning a testing budget ↗

Calculate spend from the number of variants, daily allocation and duration.

Reading ad metrics ↗

Use one reporting period and consistent definitions for spend, impressions, clicks and orders.

Understanding contribution margin ↗

Separate variable costs from revenue before evaluating ad spend.

Setting an allowable CPA ↗

Subtract variable costs and desired contribution from order revenue.

Comparing production costs ↗

Use comparable deliverables and include labor, revisions and rights.

Planning production capacity ↗

Convert productive team hours into a realistic output estimate.

Designing a useful end card ↗

Choose one next action and leave enough time to read it.

Making silent-friendly ads ↗

Ensure the core message is understandable without audio.

Preparing a product comparison ↗

Choose a relevant difference and use matched conditions.

Writing a useful CTA ↗

Match the requested action to the viewer's likely decision stage.

Building a repeatable series ↗

Choose a stable structure that accommodates genuinely different lessons.

Reviewing a mobile landing page ↗

Inspect the first screen, navigation and primary action at a narrow width.

Organizing a reference library ↗

Record why each reference is useful and what permission applies.

Handing off finished assets ↗

Package exports with the information needed to publish the correct version.